The Print Journal

Red-toned printed shirt from The Print Factory styled for Karwa Chauth

Karwa Chauth Without the Costume Change

A modern Karwa Chauth wardrobe: red-led printed pieces that honour the tradition, survive a full day of fasting and festivities, and get worn again all year.

Karwa Chauth Without the Costume Change

A modern Karwa Chauth wardrobe: red-led printed pieces that honour the tradition, survive a full day of fasting and festivities, and get worn again all year.

Printed shirts from The Print Factory arranged as a festive capsule wardrobe

The ₹5,000 Festive Capsule: Four Pieces, One Fr...

How to build a complete festive-season capsule for about ₹5,000 — using our Buy 2 Get 3rd Free and ₹500-off offers so the maths works as hard as the prints.

The ₹5,000 Festive Capsule: Four Pieces, One Fr...

How to build a complete festive-season capsule for about ₹5,000 — using our Buy 2 Get 3rd Free and ₹500-off offers so the maths works as hard as the prints.

Printed shirt from The Print Factory styled for an office Diwali party

The Office Diwali Party Edit: Festive Without t...

What to wear to the office Diwali party when you leave straight from your desk — printed looks that read festive over a workday base, sizes S–2XL.

The Office Diwali Party Edit: Festive Without t...

What to wear to the office Diwali party when you leave straight from your desk — printed looks that read festive over a workday base, sizes S–2XL.

The 5-Shirt Capsule Wardrobe, Part 2: A Week of Outfits

The 5-Shirt Capsule Wardrobe, Part 2: A Week of...

Five printed shirts, endless combinations. How to build a working capsule wardrobe around prints — with a formula for every day of the week.

The 5-Shirt Capsule Wardrobe, Part 2: A Week of...

Five printed shirts, endless combinations. How to build a working capsule wardrobe around prints — with a formula for every day of the week.

Colourful printed shirt from The Print Factory styled for Navratri

The Navratri Nine: Nine Colours, Nine Printed L...

Nine nights, nine colours, zero panic — how to dress every day of Navratri 2026 in printed shirts, dresses and co-ords you'll wear long after the festival.

The Navratri Nine: Nine Colours, Nine Printed L...

Nine nights, nine colours, zero panic — how to dress every day of Navratri 2026 in printed shirts, dresses and co-ords you'll wear long after the festival.

Vincent's Vision painting-inspired printed dress — wearable art by The Print Factory

Wearable Art: The Prints Inspired by Paintings

The prints on our rails that began as paintings — the artists and art movements behind them, and how to wear art without looking like a gallery wall.

Wearable Art: The Prints Inspired by Paintings

The prints on our rails that began as paintings — the artists and art movements behind them, and how to wear art without looking like a gallery wall.