Kala Ghoda Store
Kala Ghoda · Mumbai
The Print Factory Experience Centre
After a year of living on your screens, The Print Factory has a front door — at Modern House, 17 Forbes Street, in the middle of Mumbai’s art district. Every print we make is on the rail, every size S to 2XL is in the room, and the fabric is there to be touched. Our shirts hang a few lanes from where the city hangs its paintings.
Opening day
The doors open
This is the moment eighteen months of Friday drops, sold-out prints and exhibition queues were building towards: a set of keys on Forbes Street, and the first visitors walking in. Step inside with us — the full range in real light, the touch table with every fabric we print, and the Friday 5 landing in-store the same day it goes live online.
Launch day at the Experience Centre
The art wall taking shape, brushstroke by brushstroke
The art wall
A shirt, painted on a wall
You’ll spot us before you reach the door. On our wall, a Mumbai street artist has painted a woman wearing our Butterfly Reverie Shirt — our most-loved print, butterflies and all — beside the black horse this neighbourhood is named after. The chaos of Mumbai, and the stories that eventually become our prints, hand-painted where the street can see them.
Watch it come to life in the painting video, then come see it in person — it’s become the district’s newest photo stop. If you take a picture with it, tag @theprintfactory_727 — we repost our favourites.
Visitors’ words
What people say when they walk in
Straight from our visitors’ reels
Visited us? Tell us which print made you stop — that’s the wall it’ll hang on next.
Plan your visit
Find us under the black horse
The Print Factory Experience Centre
Modern House, 17 Forbes Street, Kala Ghoda, Mumbai 400001
Open daily, 11am – 8pm · 022 4593 3249
Nearest landmarks: Kala Ghoda Circle and Jehangir Art Gallery, both a short walk. Make a day of it with our Kala Ghoda itinerary — art, coffee and prints.
Can’t make it to Mumbai? Everything ships free across India with COD and 7-day returns — start with the best sellers or this week’s Friday 5.
