The Print Journal

The Fusion Edit: How to Style Printed Shirts wi...

Palazzos, dhoti pants, shararas and straight cotton pants — three outfit formulas for wearing your printed shirt through festive season without buying a single new kurta.

The Fusion Edit: How to Style Printed Shirts wi...

Palazzos, dhoti pants, shararas and straight cotton pants — three outfit formulas for wearing your printed shirt through festive season without buying a single new kurta.

Digital printing head laying colour onto cotton at The Print Factory's mill

How We Design a Print: From Mumbai Street to Fr...

The studio-to-shirt story: how a Print Factory print goes from sketch to approved artwork to printed fabric to Friday's rail — inside our own factory, in one week.

How We Design a Print: From Mumbai Street to Fr...

The studio-to-shirt story: how a Print Factory print goes from sketch to approved artwork to printed fabric to Friday's rail — inside our own factory, in one week.

Red-toned printed shirt from The Print Factory styled for Karwa Chauth

Karwa Chauth Without the Costume Change

A modern Karwa Chauth wardrobe: red-led printed pieces that honour the tradition, survive a full day of fasting and festivities, and get worn again all year.

Karwa Chauth Without the Costume Change

A modern Karwa Chauth wardrobe: red-led printed pieces that honour the tradition, survive a full day of fasting and festivities, and get worn again all year.

Printed shirts from The Print Factory arranged as a festive capsule wardrobe

The ₹5,000 Festive Capsule: Four Pieces, One Fr...

How to build a complete festive-season capsule for about ₹5,000 — using our Buy 2 Get 3rd Free and ₹500-off offers so the maths works as hard as the prints.

The ₹5,000 Festive Capsule: Four Pieces, One Fr...

How to build a complete festive-season capsule for about ₹5,000 — using our Buy 2 Get 3rd Free and ₹500-off offers so the maths works as hard as the prints.

Soft printed shirt from The Print Factory chosen as a festive gift

Gifting Her: The Mother-in-Law Edit

The festive gift that says you actually thought about it — how to choose a printed piece for your mother-in-law (or mother, or masi), with fits, prints and budgets that...

Gifting Her: The Mother-in-Law Edit

The festive gift that says you actually thought about it — how to choose a printed piece for your mother-in-law (or mother, or masi), with fits, prints and budgets that...

Printed shirt from The Print Factory styled for an office Diwali party

The Office Diwali Party Edit: Festive Without t...

What to wear to the office Diwali party when you leave straight from your desk — printed looks that read festive over a workday base, sizes S–2XL.

The Office Diwali Party Edit: Festive Without t...

What to wear to the office Diwali party when you leave straight from your desk — printed looks that read festive over a workday base, sizes S–2XL.